Purpose
The Content Download template is designed to identify contacts/accounts interested in your content (white papers, eBooks, etc.) offerings.
Selecting the Template
You can follow our instructions for implementing templates and then once you reach the templates screen, select the Content Download template.
Nodes
The template includes several nodes to get you started.
- Email Interaction trigger
- Positive Path
- Add to List action
- Submitted Form trigger
- Positive path contains a Send Email action
- Negative path contains a Send Email action
- Negative Path
- Send Email action
- Email Interaction trigger
- Positive path connects with the Add to List action in 1.A.i
- Negative Path
- Send Email action
- Email Interaction trigger
- Positive path connects with the Add to List action in 1.A.i
- Negative path contains an Add to List action
- Positive Path
The automation begins with a participant being sent an email, presumably one linking to a specific piece of content on your site (1). If the participant clicks on the content link in the email, then they will be added to a Marketing List (1.A.i) and the automation will watch to see if they fill out the form on the download page (1.A.ii). At that point, they are sent an email—the content depends on whether or not they filled out the form (1.A.ii.a and 1.A.ii.b).
Participants who don't interact with the email (1.B) will receive a second email (1.B.i). That email will be monitored for any interactions and if clicked on, the participant will be added to the Marketing List from step 1.A.i and continue down that path. The next step follows up with participants who still haven't clicked (1.B.ii.b), and either adds them to the interested list path (1.A.i) or adds them to a "not interested" list path (1.B.ii.b.2.B).
While this automation begins with an Email Interaction trigger, you could begin this with a Submitted Form trigger instead, allowing you to track interest from an content download page.