Any Web Content that you create in Click, such as Landing Pages, Surveys, Forms, and Subscription Pages, can easily be linked to a Click Email Template via the Hyperlink Manager to allow your recipients to access that content from the email they receive.
Why should I use the Hyperlink Manager to add Web Content links to my email?
In addition to saving you time since you won't have to open a Web Content Editor to get a link from its Embed menu whenever you want to link to the record, using the Hyperlink Manager to add a link to your Form, Survey, or Subscription Page will also allow us to automatically populate the recipient's email address into the Email field on the record when they open it.
Linking Web Content in the Email Editor
When you edit a content block, click the link icon and a pop-up window will open where you can choose which web content record to link.
If you want to link content to an image, that button is located here:
This is the link manager for the Drag and Drop Editor and Free Style Editor:
To include links for Subscription Management Pages or the Global Unsubscribe link, click on the Unsubscribe tab: