Introduction to Subscription Management

Subscription Management is a process used to allow customers or clients to choose which emails or SMS messages they would like to receive from you by letting them opt in to some and out of others. For example, a customer may want your newsletter and special offers emails but maybe not company events.

How to Set Up Subscription Management

Set Up Steps

1. Opt-In Subscription Management
2. Create a Subscription List
3. Create a Subscription Management Page
4. Manage Subscription Opt-Ins with a Campaign Automation or Action
5. Subscription Management Records
6. Unsubscribes

Additional Functionality & Information

• Security Role Privileges and Access Levels for Subscription Management
• Unsubscribe Process
• Actions
• Link Click Content in an Email
• Clone a Web Content Record
• Update Web Content with the Publish Button
• Identifying Anonymous Visitors
• Link Forms and Subscription Pages
• Set Up Double Opt In
• Opt-In Subscription Management FAQs