LinkedIn is one of several social platforms that can be integrated with the Click Social Marketing feature powered by Oktopost. You can connect to a LinkedIn company profile, and/or a LinkedIn personal profile using the provided connectors. Connecting to these social profiles will allow you to create, schedule, and publish social posts from our Social platform, as well as track the interactions people have with these posts. Click here to learn more about Click Social Marketing.
NOTE: In order to use Social Connectors, it is required to have a CNAME set up for Social Marketing. Click here for instructions on how to set this up.
NOTE: The basic Click Marketing Automation solution includes support for up to 5 social profiles. If you are interested in increasing the number of available social profiles, you can contact your Click Success Manager for information regarding upgrading to the standard or professional social packages.
Goals
- Learn how to set up a LinkedIn Social Connector to allow Social Posts to LinkedIn.
Navigate to the Social Profiles
Once your CNAME is set up for Social Marketing, navigate to either Messaging > Social Platform or Messaging > Social Posts and then select Social Platform from the options:
This will open a new login window. Enter the email and password that was setup for your Account Owner in the Social Marketing Settings and click Sign In to continue to the Social Platform.
This will bring you into the Social Platform's main page. From here, you can select your Profile icon in the bottom-left corner and navigate to Settings > Social Profiles and then select Connect a Profile to add a new social profile:
If the Connect a Profile option is greyed out, then this indicates that you have reached the limit for your license and you may need to delete an existing profile or contact your Success Manager to update your social license.
This will open the Add a Social Profile window where you can select the profile that you would like to create. For LinkedIn, you will have two options:
LinkedIn Profile: Sign in and authorize the profile to create, schedule, and publish social posts to a singular person's LinkedIn Profile
LinkedIn Company: Sign in and authorize the profile to create, schedule, and publish social posts to a company's LinkedIn account
Set Up the LinkedIn Profile
If you are not logged into a LinkedIn account, then you will be prompted to log into the account that you would like to use to create the social profile and to allow the profile to access information from your account. If you are logged in, then you will proceed directly to the Terms and Conditions page.
Once you have logged in and accepted the Terms and Conditions, click Allow. This will create the LinkedIn profile and the Social Profiles window will now show your LinkedIn profile along with your other social profiles.
If you access the Profile Settings, then you can change the Display Name, Authentication Email and enable or disable native posts.
The Collect and display native posts option will allow the Social platform to pull the posts that you made directly in the social network instead of the Click Social platform. If enabled, then the platform will try to pull in native posts from the past 30 days to display on your calendar and in your environment and it may take up to 12 hours for native LinkedIn posts to be pulled in.
There are some limitations to how some content from native LinkedIn posts may be handled:
- Clicks will not be pulled in from native social posts.
- Mentions will not be displayed.
- Video uploads will not be displayed.
- Reshares will appear as link attachments.
You are now ready to create a social post!