Social Listening is accomplished through queries. Queries collect data from social media, news sources, and blogs based on keywords and filters that you define. Once you add a new query, it will collect data until you pause it or reach the account limit.
To start listening, head over to the Social Listening tab in your Click Social account, and click on Add Query to open the New Query window:
Configure your query as follows:
- Name your query and give it a short description. These will be visible to other users visiting the Listening tab.
- Select the Channels you want your query to collect data from. By default, all channels are selected, so you can uncheck those that don't apply to your search.
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Enter Keywords: This includes hashtags, mentions, terms, and key phrases that you want the query results to contain.
For Instagram, keywords must be hashtags, so be sure to include hashtag versions of words and phrases in the same line as others if you want Instagram posts included. There is a maximum number of hashtags you can search for from Instagram over a 7-day period. See here for more info.
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Apply Filters (Optional): This includes specific links, languages, locations, domains, or media types that you want the query results to contain.
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X (Twitter)-only Filters (Optional): Suppose you selected X (Twitter) under the Channels above. In that case, you will be able to apply X (Twitter)-specific filters such as posts coming from a specific handle and if you want to include reposts and replies in the query results.
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Post Limits (Optional): This allows you to limit the number of posts you want to analyze in your query.
- Click on Add Query & Start Listening and wait a few minutes until the system collects data and presents the reports.
Note that if your query search is too broad, you will not be allowed to create the query and start listening.
Editing Queries
When you set up a query, you can come back and edit it to refine your search. Note that any changes you make will apply only to newly collected data moving forward and wont lead to reanalysis of previously collected data. Previously collected data is also not removed from the query, so adjusting the date range to exclude previous data may be necessary to see data based on the current query parameters.